Archive
Video Game Publishers Are Takeover Targets
An interesting article in the Wall Street Journal today makes the case that 2005 will be the year of takeovers in the…
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Online PR
E-consultancy hosted a roundtable to fuel a white paper on online public relations.
Marketing–Art or Science?
Two recent articles are trying to keep business to business marketers planted on terra firma.
Emerging Negative Tendencies On The JV Scenario!
Would you ever propose a JV to a potential partner that insults his intelligence, aims to squeeze the potential in his lists brutally and later on leaving him with a corrupted list?
Are You ISO Auditor-Phobic?
Which is more painful: an audit or spending the holidays with Aunt Sally and her green Jell-O mold? Either way, your company audit still looms in your mind, but it shouldn't be that scary - quite the opposite. Besides, even Sally "audits" herself when she makes her mold, as she tests for thickness and taste. She just wants to improve.
Killer Online Marketing Strategy Goes Offline
One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques.
