7 Steps to Marketing Success

In the past it didn't take nearly as much marketing effort to build a business as it does today. Unfortunately, many people are holding on to the belief that things are still the way they were and are not doing what needs to be done to make their businesses succeed. Marketing your business is something that is a constant process and takes a considerable amount…

Blog Awards: You Won’t Get My Vote

There are things in life you notice with constant surprise, that you don't understand all the fuss about. To me all competitions and awards in the realm of marketing, advertising and PR are such things.

How to Build a Business Ethics Program

Recent corporate financial scandals have highlighted the importance of business ethics and legal compliance. Yet a recent National Association of Corporate Directors (NACD) survey of 280 corporate CEOs and directors found that "only one of three directors felt that they were highly effective in ensuring legal compliance".