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Ten days after the Indian Ocean tsunami, Western governments are still struggling to produce precise figures for their missing citizens, BBC News…
Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort.
In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for "ego searches".
To me blogs are a strategic business communication tool. I usually consider the fact that blogs rank high in search engines to be a positive side effect. But I also recognize that for some people search engine optimization, SEO, is a major reason for blogging - and I have found it to be a good reason for others to start thinking about blogging at all.…
What better way to start the new year than with more traffic to your web site. Web traffic is a critical part of your internet business and it is imperative that you design it to bring you the most amount of traffic possible.
OK, the marketing community clearly needs to revisit a few rules of engagement or risk completely alienating consumers. We're paid to be creative. Sometimes this is simply limited to an ad or a pitch...sometimes it involves the delivery of the ad or pitch. Guerilla marketing for example focuses on new methods of message delivery in a crowded/competitive environment.
