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Webproworld had a very nice discussion with Charles Buchwalter, Senior VP of Research and Analytics at Nielsen Online. He had some quite…
Saturday Night Live fans were treated to a special Mother’s Day collaboration from pop star Justin Timberlake and resident viral video maven Andy Samberg. But if fans wanted to share that video with others, YouTube was not on NBC’s approved sharing list. General Electric lawyers must have been very busy Sunday with DMCA takedown notices flying at YouTube and YouTube users so fast they must…
The weak economy is driving online retailers to shift their marketing budgets and cut back on search marketing, according to a study by Forrester Research on behalf of Shop.org. The study surveyed 117 online retailers in the throes of a relatively abysmal first quarter about how they planned to allocate their online marketing budget. While a third will be spending less over all, over half…
Earlier this month, Facebook showed off its new friends page and the ability to create friends lists to organize your friends into separate groups. For example, I could have people from my high school in one list, and my co-workers in another.
Even when consumers aren't showering them with cash, retailers need to stay in touch, according to a new report. And Rockbridge Associates and the University of Maryland's Robert H. Smith School of Business recommend that they do so by maintaining presences on social networking sites.
Have you noticed how many retro ads you’re seeing lately? Going retro is no accident of course. Marketers are vying to grab a suddenly very important demographic: the Baby Boomer.
