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Marketing To Baby Boomers
Have you noticed how many retro ads you’re seeing lately? Going retro is no accident of course. Marketers are vying to grab…
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Does Your Company Practice SEM And SEO?
At the MediaPost Search Insider Summit, I got the opportunity to join a panel on social media and search with Darrin Shamo of Zappos and panel moderator Bob Heyman of MediaSmith (and co-author of the book Digital Engagement). I'm not going to discuss that panel here and will leave that to another post. But an interesting thing came up during my presentation...
Integrated Ads Through Social Media Apps
appssavvy is a direct sales team for the social media space, and is able to get a first-hand look at the world of marketing through social media apps, a trend that is growing by the day. In fact, the company recently entered exclusive partnerships with six big-name social app companies - LivingSocial (makers of the ever-popular "pick your five" app on Facebook), Circle of Moms,…
Yahoo Uncovers New Demographics Based on Email Habits
Yahoo Research released an interesting report this month characterizing individual communication patterns. The report is based upon a study that looked specifically at what times of the day people regularly communicated through email, and found that demographics can be pulled away from this information.
Fair Use Battle Gets Weird, Kind of Stupid
These are rough times for the concept of fair use, especially when lawyers citing fair use as a defense don’t seem to quite understand it much more than those sending out cease and desist letters. The latest fair use kafuffle stems from the already ridiculous spat between Miss California, Carrie Prejean, and Perez Hilton. Please don’t make me sum up what that was about; read…
Want to Get Your Google Profile Verified?
Now that Google is putting Google Profiles in search results, you might want to consider getting verified. You have to go through a process to do this however. "Should you get a verified name? Right now, it doesn’t influence whether your profile will rank better in profile results," says Danny Sullivan at Search Engine Land. "But if you’re trying to convince people to trust that…
