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The weak economy is driving online retailers to shift their marketing budgets and cut back on search marketing, according to a study…
Earlier this year, Twitter began integrating Twitter Search (formerly Summize) into its home page. Just about a week ago, it became available there for everybody.
It’s been long established that just because Google has registered a domain, it doesn’t mean the company has any plans other than keeping the domain out of non-company hands; googleblows.com is a good example. But what about trademark applications? That’s a bit more expensive and serious method of protecting certain names. A quick search through trademark applications at the USPTO’s website brings back about 60…
Some controversy stirred up earlier this week after the Electronic Frontier Foundation stepped in on behalf of the creators of Wikipediaart.org, a site dedicated to a Wikipedia-related art project. The EFF was responding to demands by a lawyer for the Wikimedia Foundation, the parent company of Wikipedia, that the artists turn over control of the domain.
At the MediaPost Search Insider Summit, I got the opportunity to join a panel on social media and search with Darrin Shamo of Zappos and panel moderator Bob Heyman of MediaSmith (and co-author of the book Digital Engagement). I'm not going to discuss that panel here and will leave that to another post. But an interesting thing came up during my presentation...
appssavvy is a direct sales team for the social media space, and is able to get a first-hand look at the world of marketing through social media apps, a trend that is growing by the day. In fact, the company recently entered exclusive partnerships with six big-name social app companies - LivingSocial (makers of the ever-popular "pick your five" app on Facebook), Circle of Moms,…
