Retailers’ Use Of Social Networks Encouraged

Even when consumers aren't showering them with cash, retailers need to stay in touch, according to a new report.  And Rockbridge Associates and the University of Maryland's Robert H. Smith School of Business recommend that they do so by maintaining presences on social networking sites.

Marketing To Baby Boomers

Have you noticed how many retro ads you’re seeing lately? Going retro is no accident of course. Marketers are vying to grab a suddenly very important demographic: the Baby Boomer.

Amazon Launches Kindle Store For iPhone

Amazon has introduced a new version of its Kindle Store that is optimized for the Safari Web browser on the iPhone. In March, Amazon launched an application that makes ebooks sold on its site readable on Apple's iPhone and iPod Touch devices.

Fun With Google Trademark Apps

It’s been long established that just because Google has registered a domain, it doesn’t mean the company has any plans other than keeping the domain out of non-company hands; googleblows.com is a good example. But what about trademark applications? That’s a bit more expensive and serious method of protecting certain names. A quick search through trademark applications at the USPTO’s website brings back about 60…