New Google Tool Benefits Both AdWords and AdSense Users
Google has launched the Google Ad Planner Publisher Center. This is a new feature of the Google Ad Planner that is designed to improve the quality and accuracy of site data.
Will Facebook Supplant Google As a Referral Source?
If Google had managed to acquire Facebook back when Yahoo failed to do so, Google would truly dominate the online referral business. But it appears that Google and Yahoo really missed the boat on the social end of the spectrum.
Senate Rules Committee OKs Vote Publishing Via XML
The Senate Rules Committee decided today to make US Senator roll-call votes available in XML format. The change is part of a growing effort to make government more transparent.
After much petition and long after the House of Representatives had done so, a feed showing all votes from individual Senators is now available. Previously, only how the Senate voted as a group was easily accessible, and only through unanimous agreement could one easily decipher how his or her representative voted.
Rumors Surface About Apple Buying Twitter
Here we go again. More rumors of Twitter being acquired by some company. This time it’s not Google, Microsoft, or Facebook. It’s Apple. I’m taking this (as should everyone else) with a baseball-sized chunk of salt at this point, but when these rumors start to swirl, we can’t just ignore them entirely.
So here’s what the rumors are based on. Owen Thomas of Valleywag writes:
Facebook Nine Days Away From New Headquarters
In nine days’ time, a lot of Facebook employees will likely wind up carrying cardboard boxes full of office supplies to their cars. Fans of the social network don’t need to worry about the company going under, though; instead, everyone will just be relocating to a vastly bigger workspace at the Stanford Research Park.
Microsoft Announces Another Round of Job Cuts
Update: VentureBeat reports: "We’ve learned that Massive, the company’s in-game advertising business, suffered something like 75 percent layoffs."
Online Retailers Optimistic About Sales
The economy is making online retailers change their marketing tactics in order to acquire and retain customers, according to findings from the "State of Retailing Online 2009," the 12th annual Shop.org study conducted by Forrester Research.
Library Groups Ask Judge To Monitor Google Book Search Settlement
Three major library groups have filed comments with the U.S. District Court for the Southern District of New York for the judge to consider in his ruling on the proposed Google Book Search Settlement.
The American Library Association (ALA), the Association of College and Research Libraries (ACRL) and the Association of Research Libraries, are asking the judge to "exercise vigorous oversight" while ruling on the Google Book Search Settlement.
Google Announces Apps Connector for BlackBerry Enterprise Server
Google has announced the upcoming release of the Google Apps Connector for BlackBerry Enterprise Server. The goal is to make it easier for mobile users to use Google Apps on BlackBerry smartphones.
Integrating the Web Into Traditional Marketing Efforts
If you’re not incorporating the web into your traditional media marketing efforts, you’re going to be missing out on part of your audience. Murdok discussed this with comScore’s Erin Hunter at the recent ad:tech conference.