Some Changes in Google’s New AdWords Interface

AdWords users who use the English, Spanish, French, German, Italian, Dutch, Hebrew, Simplified Chinese, Japanese, or Brazilian Portuguese versions of AdWords will see the new AdWords interface next time they login to their accounts if they have not already.

There are a number of changes within the new interface, and Google has taken the opportunity to highlight a few of them.

Google Product Management Director Talks Display Ad Builder

Last October Google launched its Display Ad Builder. Murdok has covered various features of this product since its launch.

"In short, DAB brings some key attributes of search — simplicity and cost-efficiency —  to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells Murdok. "Since the fall, it’s become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."

Robot Wants Friends On Facebook

Researchers from the Interactive Robots and Media Lab (IRML) at the University of the United Arab Emirates are giving a robot its own Facebook profile page to explore "human-robot relationships."
Research indicates that humans gradually lose interest in interactive robots after a few weeks. Dr. Nikolaos Mavridis, Lab director at IRML, hopes to change that by studying how humans interact with a robot on the social web.

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