Gmail Really Wants You to Switch Email Providers

Gmail will now let you import email and contacts from other email providers like Yahoo, Hotmail, and AOL (and a bunch more. Full list at the bottom of the article). This means that if you have an old account that you'd like to merge into your Gmail account, you can do so. It also means (and this is what Google is pushing for) that users…

Good Mobile Marketing Isn’t an Advertisement

Webproworld recently conducted an interview with Mike Wehrs, President and CEO of the Mobile Marketing Association. This is an organization that "provides an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues." Wehrs talks with Abby Johnson the growth in mobile marketing, and its benefits. Do you utilize mobile marketing? Tell us a little bit about your strategies.

Women Prefer Blogs/Facebook To Twitter

Women keep their personal lives and business lives very separate when it comes to social media, according to the 2009 Women in Social Media Study by BlogHer, iVillage, and Compass Partners. While women consider blogs great sources of information, especially regarding purchases, the vast majority of women use social networks solely for keeping in touch with family and friends.

Half Respond To Display Ads By Searching

For the longest time, hardcore ROI-focused PPCers saw little to convince them of the benefits of traditional branding online. Rampant ad blindness among consumers and lack of data to support “awareness” arguments* led many to maintain trimmer, search-focused budgets with measurable results.