Good Mobile Marketing Isn’t an Advertisement

Webproworld recently conducted an interview with Mike Wehrs, President and CEO of the Mobile Marketing Association. This is an organization that "provides an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues." Wehrs talks with Abby Johnson the growth in mobile marketing, and its benefits. Do you utilize mobile marketing? Tell us a little bit about your strategies.

1 min read Archive

Women Prefer Blogs/Facebook To Twitter

Women keep their personal lives and business lives very separate when it comes to social media, according to the 2009 Women in Social Media Study by BlogHer, iVillage, and Compass Partners. While women consider blogs great sources of information, especially regarding purchases, the vast majority of women use social networks solely for keeping in touch with family and friends.

3 min read Archive

Half Respond To Display Ads By Searching

For the longest time, hardcore ROI-focused PPCers saw little to convince them of the benefits of traditional branding online. Rampant ad blindness among consumers and lack of data to support “awareness” arguments* led many to maintain trimmer, search-focused budgets with measurable results.

3 min read Archive

YouTube Launches New Way for Brands to Engage Audience

YouTube has just launched a new engagement product for YouTube Brand Channels called the YouTube Mosaic. What it does is present an image covering nearly the entire screen of a channel, and it is made up of colors and shapes from a bunch of individual videos. "The idea is that users no longer just browse on a company's channel, but they can also actively experience…

2 min read Archive