Fake Blogs Should Sponsor Real Blogs

My traffic logs tell me that fake blogs are top of mind in the review of SuperBowl marketing efforts. Our list currently includes Mazda, McD and Ogilvy's "get buzz quick" scheme.

Contextual Advertising: Facts, Myths, and Misconceptions Part 1

Reader Question: I have newsletter articles and a forum on my Web site. Since I often have focused content on these pages, I thought that contextual ads might be a good way to supplement income from my site. Is this a good idea? What types of contextual advertising programs are available?