Half Respond To Display Ads By Searching

For the longest time, hardcore ROI-focused PPCers saw little to convince them of the benefits of traditional branding online. Rampant ad blindness among consumers and lack of data to support “awareness” arguments* led many to maintain trimmer, search-focused budgets with measurable results.

YouTube Launches New Way for Brands to Engage Audience

YouTube has just launched a new engagement product for YouTube Brand Channels called the YouTube Mosaic. What it does is present an image covering nearly the entire screen of a channel, and it is made up of colors and shapes from a bunch of individual videos. "The idea is that users no longer just browse on a company's channel, but they can also actively experience…

5 Interesting Things Regarding Twitter

Not that this is an uncommon phenomenon these days, but there are quite a few Twitter-related news items floating around. I'd like to share some quick notes about five of them. 1. Twitter has surpassed the New York Times and the Wall Street Journal in traffic. This is particularly fascinating given the whole state of the news industry.

eBay Competitor Bonanzle Continues Big-Time Growth

Back in February, Webproworld posted a couple stories about a competitor to eBay that you may or may not have heard of. It's called Bonanzle, and it's been growing remarkably all year. When we first looked at Bonanzle, we found out that it had been voted the best eBay alternative, and that the site had reached a million listings in six months. In December, the…

Kanye Puts Caps On Blast Against Twitter

Rapper, singer, professional pout composer Kanye West has a new beef, this time with the fake Twitter accounts being set up in his name. The musician popular for remaking The Fray songs set his keyboard on caps lock and blogged his displeasure, the uncensored rant as follows: