Archive
150,000 Facebook Spoofs
At least 200,000 websites designed to spoof social networks like Facebook, MySpace, and Twitter exist on the Web and are growing, according…
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Wall Street Journal Gives Employees Social Media Rules
We've seen newspaper publishers forbid employees from accessing social networks before. The Wall Street Journal is not restricting access, but they are restricting how social networks are used by their employees.
Women Prefer Blogs/Facebook To Twitter
Women keep their personal lives and business lives very separate when it comes to social media, according to the 2009 Women in Social Media Study by BlogHer, iVillage, and Compass Partners. While women consider blogs great sources of information, especially regarding purchases, the vast majority of women use social networks solely for keeping in touch with family and friends.
Half Respond To Display Ads By Searching
For the longest time, hardcore ROI-focused PPCers saw little to convince them of the benefits of traditional branding online. Rampant ad blindness among consumers and lack of data to support “awareness” arguments* led many to maintain trimmer, search-focused budgets with measurable results.
YouTube Launches New Way for Brands to Engage Audience
YouTube has just launched a new engagement product for YouTube Brand Channels called the YouTube Mosaic. What it does is present an image covering nearly the entire screen of a channel, and it is made up of colors and shapes from a bunch of individual videos. "The idea is that users no longer just browse on a company's channel, but they can also actively experience…
5 Interesting Things Regarding Twitter
Not that this is an uncommon phenomenon these days, but there are quite a few Twitter-related news items floating around. I'd like to share some quick notes about five of them. 1. Twitter has surpassed the New York Times and the Wall Street Journal in traffic. This is particularly fascinating given the whole state of the news industry.
