How Not to Pitch a Blogger

One ancillary benefit I receive from writing this blog is that I every day I get a taste for how journalists have to contend with sometimes less-than-perfect PR pitches.

Rayovac to Change Name

Rayovac announced today that it will change its corporate name to Spectrum Brands, if approved by shareholders in April.

Blogging and RSS Make The Event

Ian Betteridge, Technovia: Demo is getting a vast amount of attention because [there] are a vast number of bloggers there, all pouring what must amount to thousands of words onto the Internet about it.