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US Airways has reached an agreement with Eastshore Aviation which is owned by Air Wisconsin Airlines to provide a substantial portion of…
Guerrilla Marketing in Pop Culture When most people hear “guerrilla marketing,” they picture a guerrilla fighter or a pop‑up street performance.
I'm really into guerilla marketing. I think gorillas are cute, and Che Guvera always struck me as a fashionable type of guy.
At CooperKatz, our new Micro Persuasion agency practice has four basic philosophies.
We've often joked about it at the airport, but the signs were quite evident today. With the uncertain weather forecast, I arrived hoping to fly but expecting to do little more than update the airport database in my LX-5000 flight computer.
Earlier this week, I wrote about what some French newspapers are doing with blogs, commenting on Le Monde, Libration and Le Figaro.
