Archive
Novartis Buys 2 Big Generic Drug Companies
Novartis is acquiring two leading generic drug companies that will be integrated into the company's Sandoz division.
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Common Sense Algorithm Chasing
I used to be a strong proponent of common-sense SEO and a detractor from optimization by algorithm chasing.
The Value of Advertising On Blogs
Here is a very simple way to think about the value of advertising on blogs. About.com was
Good versus Bad Guerilla Marketing
Guerrilla Marketing in Pop Culture When most people hear “guerrilla marketing,” they picture a guerrilla fighter or a pop‑up street performance.
Good versus Bad Guerilla Marketing
I'm really into guerilla marketing. I think gorillas are cute, and Che Guvera always struck me as a fashionable type of guy.
Find, Listen, Engage and Empower
At CooperKatz, our new Micro Persuasion agency practice has four basic philosophies.
