The Making of Google’s New Search Options

Earlier this week, Google launched what I consider to be the company's next step in personalized search - "search options." Essentially, it is a link searchers can click, which brings up a left-side navigation menu that allows for different ways of searching. The following video shows how it works if you have not yet experimented with it for yourself:

Google To Allow Trademarks In Text Ads

Sometimes Google has some very interesting timing. Just as Texas litigants are filing for class action status over trademark keyword bidding, the search giant swings the door wide open and announces US advertisers will now be able to use trademark keywords in ad text. For years Google was the only major search engine advertisers could bid on trademarked keywords to trigger their ads. Until today,…