Archive
A Wish List for NYT’s About.com
In the wake of the Times acquiring About.com, I thought it might be nice to imagine a reinvented About.com under new management.
Part of the
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Differentiation — Smart Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should come to you rather than go to your competitors?
What You Don’t Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money's worth.
GM Talks Blogs, Podcasting and RSS
Editors Note: Neville Hobson and Shel Holtz conducted an interview with General Motors' Michael Wiley and kindly transcribed the contents for us. The basis for the interview was to discuss the future impact of blogs, RSS feeds, and podcasting (the medium used for the interview).
Taking the Wrapper Off Google Maps
Speaking of Jason Dowdell, he'd be all over this news story from InfoWorld (yes Jason, you are a search geek...it's OK, embrace it).
Finding and Managing Quality Reciprocal Links
All of us want to increase traffic to our web sites. It helps our search engine rankings, and is a very cost-effective way to provide us with potential new customers.
