Wolfram Alpha: The Beginning

Wolfram Alpha launched on Friday night after much anticipation. The search engine, which began generating most of its hype a couple months ago experienced problems right out of the box.

Longer Search Queries Hurting PPC Clicks?

Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days. comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January…

Harvard Professor Claims Google Conversions Inflated

Benjamin Edelman,  assistant professor at Harvard Business School, claims Google and partners are inflating PPC conversion rates and increasing advertiser cost via four specific channels, including Google’s own Chrome browser. Google makes money by charging advertisers every time a user clicks on a Google advertisement, but in the instances described and documented by Edelman, he makes it appear Google and partners are colluding to intercept…

Your Email List is One of Your Most Valuable Assets

Email marketing is good for business growth - when done properly. One of the best parts about email marketing is that it keeps you in regular contact with customers. It keeps you fresh in their minds. That is why your list is so important.

Forums Are Relevant in Social Media Marketing

I have long considered online forums to be an early form of what we now consider to be social networks. They've been around much longer than Facebook, Twitter and the rest, and have allowed users to create profiles and communicate with each other on the web.