Archive
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a better response.
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Paid Search Backlash – Earn Rupees!
John Battelle talks about a paid search backlash this morning ... I don't know how you all feel out there, but I sense a backlash of sorts building toward paid search.
Direct Mail Postcard Rules
It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:
Microchip Sales Higher Than Last Year
Worldwide microchip sales of $18.3 billion in January were 0.5% below December sales of $18.4 billion but 17.5% higher than January of 2004 sales of $15.6 billion.
