Basic Marketing Dope

Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way.

Paid Search Backlash – Earn Rupees!

John Battelle talks about a paid search backlash this morning ... I don't know how you all feel out there, but I sense a backlash of sorts building toward paid search.

Direct Mail Postcard Rules

It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.