Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"

2 Step Marketing

Do it Right. I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.

T-Mobile USA Announces 4Q Results

T-Mobile USA, the U.S. operation of T-Mobile International, mobile communications subsidiary of Deutsche Telekom, announced fourth quarter and full year 2004 results.