Nielsen Statistics Called Into Question Again

Along with what comScore and Hitwise put out, Nielsen's data concerning online traffic is often viewed as being rather reliable, and almost every month, loads of people turn to it to see how different sites stack up.  A couple of rather important companies have recently called into question the accuracy of Nielsen's stats, however.

Report: Facebook Raising $150M To Reward Employees

Facebook's employees may soon get a special payday that goes well beyond the normal end-of-the-week routine.  A new report indicates the company is raising $150 million in order to buy out workers' shares and effectively give them a pre-IPO reward. 

Wolfram Alpha: The Beginning

Wolfram Alpha launched on Friday night after much anticipation. The search engine, which began generating most of its hype a couple months ago experienced problems right out of the box.

Longer Search Queries Hurting PPC Clicks?

Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days. comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January…

Harvard Professor Claims Google Conversions Inflated

Benjamin Edelman,  assistant professor at Harvard Business School, claims Google and partners are inflating PPC conversion rates and increasing advertiser cost via four specific channels, including Google’s own Chrome browser. Google makes money by charging advertisers every time a user clicks on a Google advertisement, but in the instances described and documented by Edelman, he makes it appear Google and partners are colluding to intercept…