Archive
The Process of Ad Copy Creation
Webproworld discussed the creation of ad copy and the stages of the buy cycle with Mona Elesseily of Page zero Media recently.…
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Mobile App Offers ‘Glympse’ Of Where You Are
A company called Glympse, Inc. launched a mobile phone app allowing users to share their location and provide a GPS-tracking map to a select group of people for a certain period of time. For example, when Godot is running he late, he could send word and interactive Google Map application showing where he is, how fast he’s traveling, and what time he expects to arrive.…
See Google Queries That Resulted in a Click
Google is expanding the Search Query Performance Report for AdWords. The goal is to provide users with more visibility into the performance of ads and to aid in the decision process.
USA Today – Social and Thriving
Perhaps more newspapers should follow the USA Today model. While there are no doubt other factors that come into play, one thing that has stuck out to me about USA Today, is that the publication actively engages in and embraces social media.
Nielsen: The Rise and Rise of Power Moms
The power of mommy bloggers continues to gain momentum. At least that’s what recent research from Nielsen Online appears to show. According to Nielsen, the number of “Power Moms” online is rising (pdf). Identified as those women aged between 25 and 54 with at least one child and who regularly participate in online activities, this segment now accounts for almost 20% of the active online…
Harvard Prof To Argue P2P Is Fair Use
One of the biggest legal fights between the music industry and a file sharer is slated for this summer, and the outcome will determine more than just whether defense counsel is a genius or out of his flippin’ mind. Harvard Law professor Charles Nesson made headlines by taking the case of peer-to-peer (P2P) file-sharer Joel Tenenbaum, in a fight for his financial life against habitual…
