News Corp. Raises Fox Bid
News Corp. is increasing the exchange ratio in its previously announced exchange offer for all of the outstanding shares of Fox Entertainment’s Class A common stock that News Corp. doesn’t already own.
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a better response.
More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics.
Firefox Extensions Add Great Functionality
One of the great things about Firefox is the vast range of extensions you can add it to. These are little applications that you install into the browser which give you some great additional functionality.
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way.
MSN To Use Your Files To Personalize Search?
Murdok Editor’s Note: Microsoft is kicking an idea around about developing a personalized search function on MSN Search using personal content stored on an individual’s computers.
Paid Search Backlash – Earn Rupees!
John Battelle talks about a paid search backlash this morning … I don’t know how you all feel out there, but I sense a backlash of sorts building toward paid search.
Direct Mail Postcard Rules
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.
10 Elements Every Direct Mail Piece Should Have
Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want: