Stweet Takes Twitter Stalking To The Next Level
It’s not clear why anyone would want to do this but it’s interesting nonetheless. Stweet, aside from making those who speak its name sound like an infant, is a mashup of Google Maps and Twitter enabled by TwitterFon, an iPhone and iPod Touch application.
Google Circles Back To CO2/Tea Issue
Four months ago, a report claimed that the act of performing two Google searches produced as much carbon dioxide as boiling a kettle of water. Google wasted little time in disproving the idea. Now, the search giant’s returned to the concept and tossed out even more comparisons to show how "green" it is.
Facebook Defends Holocaust Denial Groups
Facebook has faced a fair amount of heat over its tolerance of Holocaust denial groups on the social networking site, especially from billionaire Mark Cuban’s attorney brother, Brian Cuban.
Yesterday, in an open letter to Facebook CEO Mark Zuckerberg*, Cuban reiterated his request that Facebook remove Holocaust denial groups. Cuban claimed allowing them to remain only helps them “spread their message of fear and hate.”
Bit.ly Switch Part of Twitter’s Realtime Search Strategy
URL shorteners sprang into sudden essentialness with the advent of microblogging, and especially with the advent of Twitter. Until yesterday, TinyURL was the shortener of choice, boosted by Twitter’s default shortener setting.
Twitter’s sudden switch to competing URL shortener Bit.ly not only was a surprise to many, but the move could spell an unforeseen and swift death for TinyURL. So what gives? What makes one URL shortener different from another?
NBC Pounding YouTube Motherlovers
Saturday Night Live fans were treated to a special Mother’s Day collaboration from pop star Justin Timberlake and resident viral video maven Andy Samberg. But if fans wanted to share that video with others, YouTube was not on NBC’s approved sharing list.
General Electric lawyers must have been very busy Sunday with DMCA takedown notices flying at YouTube and YouTube users so fast they must have developed some sort of script just for that purpose. As of today, what used to be uploads of “Motherlover” are now notices of deletion.
Over Half Of Online Retailers Decreasing Search Spend
The weak economy is driving online retailers to shift their marketing budgets and cut back on search marketing, according to a study by Forrester Research on behalf of Shop.org.
The study surveyed 117 online retailers in the throes of a relatively abysmal first quarter about how they planned to allocate their online marketing budget. While a third will be spending less over all, over half of them (56%) said they would be scaling back search marketing specifically, indicating a plan to reallocate funds toward other venues like email and social media.
Facebook Takes Friend Lists to the Chat Window
Earlier this month, Facebook showed off its new friends page and the ability to create friends lists to organize your friends into separate groups. For example, I could have people from my high school in one list, and my co-workers in another.
Retailers’ Use Of Social Networks Encouraged
Even when consumers aren’t showering them with cash, retailers need to stay in touch, according to a new report. And Rockbridge Associates and the University of Maryland’s Robert H. Smith School of Business recommend that they do so by maintaining presences on social networking sites.
Marketing To Baby Boomers
Have you noticed how many retro ads you’re seeing lately? Going retro is no accident of course. Marketers are vying to grab a suddenly very important demographic: the Baby Boomer.
Amazon Launches Kindle Store For iPhone
Amazon has introduced a new version of its Kindle Store that is optimized for the Safari Web browser on the iPhone.
In March, Amazon launched an application that makes ebooks sold on its site readable on Apple’s iPhone and iPod Touch devices.