Archive
HP’s New President and CEO
Hewlett-Packard's board of directors has named Mark Hurd to serve as the company's CEO and president, replacing Carly Fiorina.
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Word of Mouth Marketing Relies on Reputation Not Branding
Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it out.
Hot Banana Chosen as CMS for Parents Action For Children
Hot Banana Software Inc., a leading North American Web Content Management System (CMS) company, has announced that Parents' Action For Children has become the latest Hot Banana Web Site to go live.
Secrets to Writing Powerful Press Releases
Using press releases for marketing purposes has become increasingly popular lately.
Why Small Businesses Need Both A Logo And An Identity System
Experts urge small business owners to "brand" their business - to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package:
Harry Potter to Break Record
Scholastic, the global children's publishing and media company, announced that J.K. Rowling's Harry Potter and the Half-Blood Prince will have a U.S. record-breaking first printing of 10.8 million copies.
