Why Small Businesses Need Both A Logo And An Identity System

Experts urge small business owners to "brand" their business - to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package:

Harry Potter to Break Record

Scholastic, the global children's publishing and media company, announced that J.K. Rowling's Harry Potter and the Half-Blood Prince will have a U.S. record-breaking first printing of 10.8 million copies.

Pfizer Gets FDA Approval on Depo-subQ provera 104

Pfizer has received U.S. Food and Drug Administration approval for depo-subQ provera 104 for the management of pain associated with endometriosis, a gynecological condition that affects one in ten women of reproductive age.

You’ve got a Mailing List. Now What?

You thought that if you could just get people on your e-mailing list, you'd be on Easy Street. Part of that thought is right because without a mailing list your email marketing strategy is irrelevant. If you've got a mailing list, my hat is off to you. But now that you've got them, how do you keep track of them?