Archive
The Limitations of #Journchat
Back in November last year, #Journchat was launched by PR maven Sarah Evans. Its aim was simple - use Twitter to bring…
Part of the
network
network
Microsoft Readies Big Ad Assault for New Search Engine
Microsoft is launching an ad attack against Google to the tune of $80-100 million, according to AdAge. This will include ads on television, radio, print, and of course online.
Soviet Business Prodigy Drops $200 Million On Facebook
Facebook announced today the company will accept a $200 million investment from Russian investment firm Digital Sky Technologies. A couple hundred million nets Digital Sky just under two percent equity in Facebook at a $10 billion valuation. Other companies with similar offers in recent weeks were rejected by Facebook CEO Mark Zuckerberg, primarily because Zuckerberg did not wish to lose control of the board of…
Android Set To Make Splash In China
As you probably know, China is the most populous country in the world, and it happens to be home to the biggest wireless market, too. Google might be on the edge of something huge, then, as there's word that an Android-based phone will go on sale in China sometime next month.
Following The Purchase Path To Lower Acquisition Costs
The phrase “attribution model” may be a bit too industry-jargonish, and for those of us who remember parcels of information left over from late-night Psych-class cramming, “attribution” means something else entirely.
Online Brand Fraud Poses Challenge To Marketers
Marketers say they are seeing an increase in online brand attacks driven by the down economy, according to a study by the Chief Marketing Office Council. The study of 306 markets, sponsored by MarkMonitor, found that 29.5 percent of marketers are reporting a greater number of incidents of online brand fraud. Study respondents said brand value, trust, integrity and reputation are being significantly damaged because…
