Archive
Frequent Flyers Want Wi-Fi
Frequent flyers say staying connected via Wi-Fi is their top priority when traveling, according to a new survey by American Airlines and…
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Android Set To Make Splash In China
As you probably know, China is the most populous country in the world, and it happens to be home to the biggest wireless market, too. Google might be on the edge of something huge, then, as there's word that an Android-based phone will go on sale in China sometime next month.
Following The Purchase Path To Lower Acquisition Costs
The phrase “attribution model” may be a bit too industry-jargonish, and for those of us who remember parcels of information left over from late-night Psych-class cramming, “attribution” means something else entirely.
Online Brand Fraud Poses Challenge To Marketers
Marketers say they are seeing an increase in online brand attacks driven by the down economy, according to a study by the Chief Marketing Office Council. The study of 306 markets, sponsored by MarkMonitor, found that 29.5 percent of marketers are reporting a greater number of incidents of online brand fraud. Study respondents said brand value, trust, integrity and reputation are being significantly damaged because…
Kids/Teens Drawn to Virtual Worlds, Not Marketers
What do you get when you cross a video-game with social networking? Virtual worlds – and they're no joke, particularly with younger generations who are immersing themselves in increasing numbers.
Twitter’s Openness Extended to the Television
Over Memorial Day Weekend, there was a lot of buzz around the web regarding a Twitter TV show. Variety reported that Twitter had partnered with Reveille and Brillstein Entertainment to develop an unscripted show about ordinary people "on the trail of celebrities."
