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Online Brand Fraud Poses Challenge To Marketers

Marketers say they are seeing an increase in online brand attacks driven by the down economy, according to a study by the Chief Marketing Office Council. The study of 306 markets, sponsored by MarkMonitor, found that 29.5 percent of marketers are reporting a greater number of incidents of online brand fraud. Study respondents said brand value, trust, integrity and reputation are being significantly damaged because…

Twitter’s Openness Extended to the Television

Over Memorial Day Weekend, there was a lot of buzz around the web regarding a Twitter TV show. Variety reported that Twitter had partnered with Reveille and Brillstein Entertainment to develop an unscripted show about ordinary people "on the trail of celebrities."

What’s Going on With CircuitCity.com?

Update 2: CircuitCity.com is back up and running. Update: According to the Huffington Post, "Circuit City Stores Inc. hopes to sell its brand, trademarks and e-commerce business to Systemax Inc., the same company that purchased electronics retailer CompUSA's intellectual property when it closed in 2008."

TV Still Video King, YouTube Still Hulu’s Daddy

According to Nielsen, almost 99 percent of the video watched in the US is on a television. That leaves 1.1 percent for the Internet, and 0.1 percent on mobile devices. In fact, though video viewing online and on mobile is increasing dramatically, neither medium is taking away from TV. Americans are actually watching more TV than ever and just adding online viewing to their schedules.…