Marketing Is Hearing What Your Customers Say

Good marketing means careful listening. Great listeners, who hear what their customers say, make more sales. All too often we hear sales and marketing professionals talking about giving the perfect sales presentation.

3 min read Sales

Yahoo Completes the Overture

Yahoo Inc. completed the process begun in 2003 with the purchase of Overture Services Inc. by bringing them into the brand and calling them Yahoo Search Marketing for the U.S. market. Yahoo will extend the renaming to everywhere except Japan and Korea and the Overture name will stand there.

2 min read Archive

New! Use Google Text Messaging to get Directions

A couple weeks ago, I published Googling from your Mobile Phone-no Web Browser Needed!, which turned out to be one of the most popular articles yet. It showed how Google SMS (Short Message Service, otherwise known as text messaging) enables you to send Google queries as text messages over your mobile phone and in a return text message get precise answers to your questions.

2 min read Services