Marketing Is Hearing What Your Customers Say

Good marketing means careful listening. Great listeners, who hear what their customers say, make more sales. All too often we hear sales and marketing professionals talking about giving the perfect sales presentation.

Yahoo Completes the Overture

Yahoo Inc. completed the process begun in 2003 with the purchase of Overture Services Inc. by bringing them into the brand and calling them Yahoo Search Marketing for the U.S. market. Yahoo will extend the renaming to everywhere except Japan and Korea and the Overture name will stand there.