Are You A Scary Boss?

I'll never forget the first time I learned that one of my subordinates was afraid of me. A talented young man, probably 26, had just left my office after explaining to me how happy he was with his current project. My assistant came in and told me that he had spent the 20 minutes prior to our appointment complaining to her about how terrible his…

Google Adopts CPM for Content

In the coming weeks, Google will be rolling out a significant change to the content targeting side of its AdWords program. These changes do not affect "search" ads on Google and other search network partners.