Is Tagvertising Toast?
Kevin Ryan says tagvertising is bunk… “But to my mind tagvertising has about as much chance of providing value to the searching public or advertisers as I do of becoming the next Pope”.
Open Source Marketing Goes Outside In
Traditional marketing has been built around the idea of creating a central set of messages and sending them out into the marketplace.
It’s All About Content
Editor’s Note: Today, Jeremy Pepper takes a look at the value of content. From many perspectives, content is still considered king. And why not? If you don’t have good content, chances are you won’t be able to secure advertising for your site, Google or otherwise.
PayPal: the Grand Daddy of Online Sales Transactions
I love PayPal. They’ve been doing business online almost as long as I have, and they’re constantly improving and adding new features to their service.
Interchange Powers ivantage Local-Search and Directory Network
Interchange Corporation, a leading provider of local and national paid-search services in the United States and Europe, announced today that the company is providing its local-search and advertising platform to power a comprehensive network of over 2,000 city-based search and directory sites for online city guide provider, ivantage.
Microsoft Encarta Concerned About Wikipedia?
Microsoft’s Encarta must be feeling the pressure from Wikipedia. As traffic to the open-source, wiki-driven encyclopedia increases …
MyPyramid.gov Blows Launch
“Houston, we have a problem.” A big problem. I’ve been anxiously awaiting the relaunch of the Food Pyramid.
Is the reign of Intel over?
Everyone knows the jingle, the happy little tones of Intel. We all giggled when we spied the little “Intel Inside” sticker on the outside of that first Pentium CPU-it was like a whisper through our cochlea that said, “this is gonna be so much better than that 486, hallelujah, praise be to God.”
Pulitzer Net Income Falls From Last Year’s Numbers
Pulitzer announced that first-quarter 2005 net income was $7.0 million, or $0.32 per diluted share, compared with $8.1 million, or $0.37 per diluted share, in the prior year.
Lead Generation & Nurturing With a Human Touch
Marketers must stop viewing lead generation and lead nurturing as a series of campaigns.