Googlism

How to Advertise Effectively in PPC Search Engines

Here Brian Williams explains precisely how to advertise effectively, including the single most important thing to understand, why you must understand the benefits your customers seek, the most important element in your advertising, appealing to the reader's self interest, hints for body copy, emphasizing risk reversal, closing the sale, effective testing, and using keyed responses.

Increasing Your ROI

All requests are not equal; all customers or clients are not equal; all to-do-list tasks are not equal; all work responsibilities are not equal. You can do fifty things today and get little, if any, return on your investment for having done them. Or you can do one or two things which have a large return.