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Working in research and development for a large infomercial company, I had many opportunities to do large advertising campaigns with lots of…
Here Brian Williams explains precisely how to advertise effectively, including the single most important thing to understand, why you must understand the benefits your customers seek, the most important element in your advertising, appealing to the reader's self interest, hints for body copy, emphasizing risk reversal, closing the sale, effective testing, and using keyed responses.
All requests are not equal; all customers or clients are not equal; all to-do-list tasks are not equal; all work responsibilities are not equal. You can do fifty things today and get little, if any, return on your investment for having done them. Or you can do one or two things which have a large return.
Users of portable devices equipped with the Microsoft mobile operating system have been pleased with it.
An Apple employee (at least he claims to be an Apple employee) is over on Slashdot saying some interesting things...
Next month, the swift gabble of a London art auctioneer will peddle out the classic workings of Renoir, Warhol, and Congo the Chimpanzee. The sound of crickets chirping enters the newsroom.
