The Art Of Keyword Research

Search Trends Spell Bad News For GM

Search trends tend to indicate what people are interested in; we all know about the swine flu spikes from a few weeks ago, for example.  Unfortunately for General Motors, search trends now show that consumers may be even more averse to buying its vehicles than to catching the bug.

Location Adds Purpose and Context to Twitter

Knowing where people are tweeting from can enrich the Twitter experience in many cases. It appears that Twitter agrees with this, and has some wheels in motion. Location can add context to a tweet, or to a conversation in general. More geo-information would serve only to make Twitter a more valuable tool. Dan Frommer says Twitter's next project is location. He writes:

Errant Google Snippet Draws Lawsuit For Webmaster

Sometimes all it takes is precedent to fuel similar actions, so webmasters should be aware a Dutch court found a website operator liable for how a snippet appeared in Google’s search results, even if the appearance was the result of an algorithmic quirk.

Turkey Has The Most Engaged Internet Users In Europe

More than 17 million people in Turkey accessed the Internet from a home or work location in April, viewing an average of 3,044 pages per visitor, according to comScore. Of the 17 European countries individually reported by comScore, Germany's online audience was the largest with 40 million visitors in April, followed by the U.K. (36.8 million visitors), and France (36.3 million visitors).

Google’s AdWords Editor Gets an Upgrade

Google has released a new version of AdWords Editor. That of course means that there are some updates that come with it. For one, advertisers can now import CSV files. Users who make changes to their accounts in a spreadsheet or custom application can import their spreadsheet directly into AdWords Editor, then post new or edited items. To import a CSV file: