Developing Content Sites as Marketing Tools

Targeted Content Sites - Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.

Coty Buying Unilever’s Fragrance Business

Unilever Cosmetics International (UCI) which owns the perfume licenses for Calvin Klein, Cerruti, Vera Wang, Chloe and Lagerfeld, is selling its global prestige fragrance business to Coty Inc. for $800 million.