Developing Content Sites as Marketing Tools

Targeted Content Sites - Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.

Coty Buying Unilever’s Fragrance Business

Unilever Cosmetics International (UCI) which owns the perfume licenses for Calvin Klein, Cerruti, Vera Wang, Chloe and Lagerfeld, is selling its global prestige fragrance business to Coty Inc. for $800 million.

Who Says Girls Cant Play Baseball?

Eleven-year-old Katie Brownell made national headlines, cheeks a-flushed, after she pitched a no-hitter in a Little League game in the small town of Oakfield, NY. Even better for girl-power advocates, she struck out 18 boys. The only girl in the Oakfield-Alabama Little League baseball program, she has now become the only person anyone can remember pulling off the feat, ever.

E3 Game Console Combat: What Have We Learned

OK! The E3 show winds down and what have we learned? Really, what have we learned? We learned that ancient gaming rivals Sony and Nintendo continue to swipe at each other with their mighty blades called game consoles all the while some little geek with glasses from Seattle who happens to be the richest man on the planet is shoving his way into the fight…