Nation Branding and Place Marketing

I. The Marketing Plan In the decades since World War II, economics prowess replaced military power as the crucial geopolitical determinant. The resilience of a country is measured by its inflows of foreign investment and by the balance of its current account - not by the number of its tanks and brigades.

Microsoft’s EU Deadline Approaching

Microsoft will face fines of up to $5 million a day if it fails to meet the deadline set by the European Commission to change its business practices in Europe. The company has until the end of May.

Will Apple Switch To Intel?

Yesterday, the Wall Street Journal reported that Apple Computer was in talks with Intel leading to speculation that Apple may put Intel chips in its Macs.