Marketing is More Than A Token Process

"Necessity is the mother of invention!" The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins' material. I was listening to, and applying, information from his thirty day series. I have to admit, the first time I heard this it didn't quite register.

Survey: Engaged Employees = Engaged Customers

A feature in the Financial Times last week on how to engage employees (paid sub access) referenced a study by the Forum for People Performance Management and Measurement at Northwestern University in the US.

Ad Copy Secrets Of The Rich And Not So Famous

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.