Blogs Away: Why Blogs Are Important To Market Strategy

It is a "whodathunkit" kind of thing, isn't it? A web log, with its straightforward elegance, its honest and reciprocal dialogue, its inexpensiveness (though time is money), has become the next darling of marketing and public relations-a real time, two-way walkie-talkie, a bulletin board of instant feedback.

Fixing Bad Web Site Copy

Let's face it - a lot of web pages and web sites out there could use a little improvement in the copywriting department! >From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I've seen it all. And this is what your customers are reading as they jump on to your site! If they have to sludge through bad writing, they…

Apple Cranks Out iPod Recycling Program

Apple offers its customers an iPod recycling program for the iPod line of products including the iPod, the iPod Mini and the iPod photo. The offer extends to one of 100 Apple retail stores and customers will receive a 10% discount on their next iPod purchase that day. Meaning one can't take it in today and come back on Thursday to get the new iPod…