Building Rock Star PR Teams

One of the most interesting things that I encounter in public relations is team building. Not the touchy-feely stuff that you go on goofy retreats for, the team camaraderie building stuff, but on how you build a great team.

Why It Matters To Focus On Your Reader

There are those who see websites as acts of creation separate from the people who will visit those websites. There are those who see people and create websites to meet these people's needs.