Are Local Businesses Trying Hard Enough with Paid Search?

On Friday, the Interactive Advertising Bureau announced that the US had reached $5.5 billion in online ad revenue for the first quarter. This was down a bit from last year, but that's not too bad considering the state of the economy. In fact, you'd be hard pressed to find other ways to advertise your business that are as cost-effective.

New York State Embraces Social Media

The New York State Office for Technology has launched Empire 2.0, a social media networking initiative with the goal of promoting government participation, increase collaboration and to improve the state's ability to share information with social media users. The Empire 2.0 strategy is a roadmap for state agencies to use Web 2.0, new media and social collaborative tools and technologies to improve communications and services…

Facebook Moves Further Into Twitter Territory

Facebook is now offering its users the ability to receive their friends' status updates via text message on their phones. If you click on the "subscribe via SMS" link below your friends' profile pics, you get their latest updates this way.

Twitter is Being Anti-Social

I have had my ups and downs with Twitter to be sure. In my line of work however, Twitter has become one of those things that you really can’t ignore, so I’m good with it.  I like the Tweeting. I consider myself a fan.  As such, I try to spread the good word about Twitter to my non-Twittering friends and associates.