Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money.

Merrill Lynch and Capgemini Publish World Wealth Report

Yesterday, Merrill Lynch and Capgemini, published the 2005 World Wealth Report. It said that last year, high net worth investors (HNWIs), took a "hold and see" stance as interest rates began to rise and stock market returns moderated from the year before.