Hiring a Great Copywriter Can Be a Challenge

There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write persuasively, research facts, and think in terms of the "total marketing piece"- because copy is only a part of the ad, brochure, website, or flyer.

Custom Web Site Design Strategies

Web site design has certainly, in the past decade, evolved tremendously. More clients now are demanding custom design, as opposed to the 'cookie cutter' sites of yesteryear.

Earths Cousin Located

A "wobble" in measured gravity of a nearby solar system has allowed NASA astronomers to identify "earth's bigger cousin" hanging out in the Aquarius constellation.

Information Architecture: What Does It Mean to You?

Information architecture is a field of web design that has been getting a lot of attention recently. And with good reason: it is key to making money on the Web. Nobody seems to really know what it is, but I say it's creating blue prints for web sites. Doesn't this happen automatically? No, it doesn't, and this is the main reason why sites fail on…