Archive
Earth Has A Big Brother
Astronomers spent three years reviewing their findings before announcing the discovery of a potentially rocky neighbor 15 light years away.
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Viacom Sells Famous Players to Cineplex Galaxy
Viacom is selling its Canadian theater chain Famous Players to Cineplex Galaxy for about C$500 million (US $400 million). Famous Players has been around for 85 years.
IBM Splices New Supercomputer From Blue Gene
Dubbed the Watson Blue Gene (BGW) system, the most powerful privately owned supercomputer debuted in New York State today.
My Wacky Test Marketing Experiment Succeeded
In a previous article I recounted engaging in a wacky piece of test marketing - and now I'd like to provide you with a progress report.
Search Engines Ignore Ad Disclosure Recommendations
The effect was not unlike spitting into the ocean. After a series of studies looking into search engines' paid inclusion and paid placement disclosure practices and a string of FTC recommendations, a follow-up study shows that little has been done.
Hiring a Great Copywriter Can Be a Challenge
There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write persuasively, research facts, and think in terms of the "total marketing piece"- because copy is only a part of the ad, brochure, website, or flyer.
