Archive
My Wacky Test Marketing Experiment Succeeded
In a previous article I recounted engaging in a wacky piece of test marketing - and now I'd like to provide you…
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Marketing Marvels George Lucas Star Wars Episode III & The Star Wars Empire
Talk about a lesson in marketing, George Lucas and the Lucasfilm team are AMAZING marketers. Here are some notables from the Episode III campaign (& the Lucas marketing machine overall) for you to use in your own marketing efforts:
Information Architecture: What Does It Mean to You?
Information architecture is a field of web design that has been getting a lot of attention recently. And with good reason: it is key to making money on the Web. Nobody seems to really know what it is, but I say it's creating blue prints for web sites. Doesn't this happen automatically? No, it doesn't, and this is the main reason why sites fail on…
Add Yahoo Search To Your Web Site
In a move that will likely increase their penetration into the realm of search supremacy, Yahoo is now allowing site owners to include Yahoo Search capabilities on however many pages they see fit.
NASA Trimming Bureaucracy By 20
A plan by NASA Administrator Michael Griffin will see about twenty senior agency officials replaced.
Emotions: A Trader’s Worst Enemy; Get Rid of Fear and Greed – You’ll be Glad You Did
You hear it over and over and over in books, forums, and chatrooms. Fear and greed, fear and greed, fear and greed. Emotions are a trader's worst enemy. What are we supposed to do about it? We are human after all. Human beings have emotions. We can't just throw a switch and suddenly behave like "Data" on Star Trek the Next Generation.
